LG Signature X Patrick Grant (Esquire Townhouse 2017)
4th November 2017
Last month I was asked to shoot a new range of flagship appliances for LG. The new range of products were to be curated into a modern living exhibit by legendary British fashion designer Patrick Grant for an installation at the Esquire Townhouse. The new products are oozing technology and whilst that technology seeks to vastly improve user experience. It also focuses on environment and efficiency.
Needless to say the installation was amazing. The exhibit was held within the wonderful period building that is Carlton terrace. This created the potential for quite a juxtaposition of new and old. Patrick Grant, however, had a great vision for this project and he pulled it together in a way that was effortlessly stylish. My brief was to create a series of lifestyle images that showcase the products within this installation, capturing both the grandeur of the location and showcasing just how nice these products are. Below are a few of my favourites from the shoot.